There’s More to Selling a House than You Think

There’s More to Selling a House

What Agents Do for You

Long before the home goes on the market, the agent will create a detailed value and pricing study based on similar homes in size, price, proximity, and condition. An overpriced home will sit on the market longer than it should. When that happens, buyers, as well as other agents, begin to wonder if there is something wrong with it.

The agent will develop a staging and de-clutter plan to make the house show at its best. This is critical since first impressions matter. This effort provides a neutral canvas for buyers to start imagining their things in the home.

The Marketing

The marketing plan is a comprehensive strategy to consider every aspect of selling the home. The focus is to maximize efforts to get the highest possible price, in the shortest time with the fewest unanticipated events.

The individual marketing materials must present the home in its best light. It begins with professional photos. This is because today’s buyers will most likely first see the home online. If the pictures don’t make the property look good, they may decide not to see it. Those photos will also be used on brochures for the home and “just listed” announcements, as well as social media. They are crucial.

Negotiation Experience

Among the most important value agents bring to the table is their negotiation experience. Every phase of the sale involves negotiation. The presence of a third-party negotiator eliminates an uncomfortable situation of sellers having to deal directly with buyers, other agents, appraisers, inspectors, and lenders. Your listing agent will be your champion.

Points to Cover

The following list includes typical things that most professionals will provide. When interviewing an agent, feel comfortable to ask questions regarding their position on these items. Another item you might find helpful is our Sellers Guide.

As you can see, there is a lot more to selling a house than just listing it.